Cross-Border Expansion for B2B, Marketplace & Technology Companies
Strategy, market validation, partnerships, and execution for companies expanding across the U.S. and Europe, where commercial complexity, technical depth, and structured rollout matter.
"Most B2B and technology companies underestimate how different cross-border expansion really is. It's not just about translation or compliance, it's about understanding completely different commercial structures, partnership cultures, and execution paces across markets."
Who I Help
I work with B2B companies, marketplace and platform businesses, and technology companies expanding across the U.S. and Europe. These are companies with real products, real operations, and real commercial depth, not startups looking for quick wins.
B2B & Industrial Companies
Manufacturers, technical service providers, and industrial B2B businesses with complex sales cycles and established operations
Marketplace & Platform Businesses
Two-sided platforms, lead-generation businesses, and marketplace models navigating cross-border expansion
Technology & SaaS Companies
Vertical SaaS, field operations software, and B2B technology businesses targeting U.S. or European industry segments
Technical Industry Specialists
Compliance-heavy, regulated, or technically complex businesses where domain credibility and market structure matter
What I Help With
Cross-Border Market Entry
Clear path for expansion across the U.S. and European markets
Expansion Structure
Prioritization and phasing that matches your capacity and market reality
Go-to-Market Direction
Commercial approach that fits B2B and platform sales cycles
Partnerships
Strategic relationships that accelerate market access and credibility
Market Validation
Test assumptions before full commitment, validate demand and positioning
Growth Systems
Execution roadmap and commercial rollout logic that drives traction
Services
Three service models structured around where you are in your cross-border expansion journey, from initial evaluation through to active market rollout.
Market Entry Sprint
A focused engagement to assess market fit and define the right next steps before committing to a larger cross-border push.
Fractional Expansion Lead
Ongoing strategic and commercial leadership for companies actively entering the U.S. or Europe—without full-time executive overhead.
Strategic Growth & Market Rollout
More embedded support across rollout, partnerships, positioning, and commercial execution for companies already committed to cross-border expansion.
When Fractional Makes More Sense
Most B2B and technology companies expanding across borders don't need a full-time executive on day one. They need strategic direction, market validation, and structured execution, without the overhead, risk, and long-term commitment of a full-time hire.
Faster to Start
No lengthy hiring process, no relocation complexity. Start working on market entry structure and validation immediately.
Lower Risk
Test new markets without committing to full-time salaries, equity, or long-term employment obligations.
More Efficient Early On
During market entry and validation, you don't need someone full-time. You need focused strategic work and execution direction.
Full-Time Comes Later
Once you have validated demand, established operations, and enough internal complexity, a full-time market executive makes sense.
I help structure and lead the market-entry phase, the period before a full-time executive is necessary. This includes strategy, partnerships, commercial direction, and growth systems. When you're ready for full-time leadership, the foundation is already in place.
Background
I'm a founder and operator with experience building and leading businesses across B2B markets, marketplace platforms, and cross-border operations. My background combines technical industry depth with platform thinking, commercial execution, and strategic growth. I work between Austin, TX and Prague, CZ.
I've led international B2B electrical and switchgear manufacturing businesses, built HypoGO a lead-generation and marketplace platform connecting banks and financial institutions with customers across Czech Republic and Slovakia, and served as Head of Expansion in Feedo with business ownership responsibility for markets across CZ, SK, PL and UA.
Today, I'm building WireOn, a vertical SaaS and marketplace for electrical inspectors in the U.S. market. This gives me direct, ongoing exposure to compliance-heavy processes, field operations, technical workflows, and the dynamics of building marketplace businesses in regulated industries.
I combine strategy with execution logic. I understand how B2B companies operate, how marketplace platforms scale, how technology businesses grow, and how to structure commercial rollout across different markets. I don't just provide advice, I help structure the path, validate the approach, and support the execution.
Vertical SaaS + marketplace for electrical inspectors
WireOn is my current venture, a platform that connects electrical inspectors with property owners, contractors, and compliance-driven businesses. It operates in a highly regulated, technical environment where trust, certification, and operational precision matter.
Building WireOn keeps me directly connected to U.S. technical market dynamics, compliance workflows, field operations, and the challenges of scaling a marketplace in a specialized industry. It's not just a credibility asset, it's active, ongoing market exposure that informs how I help other companies enter and grow in the U.S.
How I Work
Understand Market-Entry Reality
Assess your current position, market fit, and Cross-boarder expansion readiness
Clarify Priorities and Path
Define clear priorities, phasing, and the most viable entry approach
Build the Execution Structure
Create the commercial framework, partnerships, and growth systems
Support Rollout and Growth
Provide ongoing strategic direction as you execute and scale
Market Entry in Practice
Representative examples of cross-border expansion work — from initial strategy through operational execution. Details are anonymized to protect client confidentiality.
European SaaS Platform Entering the U.S. Mid-Market
Compliance & workflow automation
Market entry strategy + fractional GTM lead
9 months
Situation
A European compliance SaaS company with strong EU traction wanted to enter the U.S. mid-market. They had product-market fit in Germany and the Netherlands but no U.S. presence, no local network, and a founding team with limited exposure to U.S. enterprise buying dynamics.
Work
Conducted a structured U.S. market-entry assessment — ICP definition, competitive landscape, pricing benchmarking against U.S. equivalents, and channel analysis. Identified a beachhead segment in mid-market financial services where EU compliance expertise was a differentiator rather than a liability. Built the GTM framework, led early pipeline development, and structured the first U.S. partnership agreements.
Outcome
U.S. Marketplace Expanding into Central Europe
B2B services marketplace
EU market entry + supply-side launch
6 months
Situation
A U.S.-based B2B marketplace had validated its model domestically and identified Central Europe as a high-potential expansion market. The founding team had no EU operational experience, limited understanding of local regulatory requirements, and needed to build supply-side density quickly to make the marketplace viable.
Work
Mapped the regulatory and operational differences between U.S. and EU marketplace models — VAT treatment, GDPR compliance requirements, and local contracting norms. Designed the supply-side acquisition playbook, identified and onboarded anchor suppliers in the Czech Republic and Poland, and built the local partnership structure that enabled demand-side launch without a full local team.
Outcome
Technical Services Company Repositioning for U.S. Enterprise
Engineering & technical services
Positioning strategy + entry sprint
3 months
Situation
A Central European technical services company with deep engineering expertise was struggling to win U.S. enterprise clients despite competitive pricing and strong delivery track record. Their positioning was built around cost efficiency — a message that was actively working against them in the U.S. enterprise segment where trust, reliability, and domain credibility matter more than price.
Work
Conducted a positioning audit and identified the core problem: the company was selling on price in a market that buys on trust. Rebuilt the positioning around domain expertise and delivery precision, restructured the outbound messaging, and designed a focused entry sprint targeting a specific vertical where their technical depth was a genuine differentiator. Supported the first U.S. enterprise outreach cycle.
Outcome
All case studies are anonymized. Company names, sectors, and specific figures are representative of the type and scale of work — not verbatim client disclosures.
Ready to Structure Your Cross-Border Expansion?
Strategic intro calls for B2B, marketplace, and technology companies expanding across the U.S. and Europe
20-minute introductory call to discuss fit, expansion direction, and next steps.